The Confidence Economy

There has never been a better time to be a brand with a clear and unrelenting perspective. Consumers are increasingly looking to find companies that not only deliver quality but also produce products with personality and an undeniable point of view. Instead of trends that blend in and merge into the moment, emerging designers are unapologetically reflecting their truth and reflecting the way they uniquely view their world. Cultural heritage, unique slants and unabashed tastemakers are leading the emerging fashion market but rejecting the need for approval and forcing expansion rather than reduction. 

Some of our favorite emerging businesses are showcasing these factors so well. We can point to fragrance houses that lean, purposefully, into their culture to storytell through our senses and connect to new or familiar experiences and fashion houses that tell the stories they want to share regardless of the trend of the moment. Have a peek at some of the designers and brands we feel are killing it right now: