The beauty industry is about so much more than the beauty trends of the day, it’s about the rituals, the heritage, and the emotions tied to self-care. Ritual, legacy, generational self-care is what makes Kindia Beauty such a standout in today’s crowded skincare market. At its core, Kindia Beauty is a love letter to generations of wisdom, wrapped up in modern innovation and promising more than great skin.

I sat down with Dharni Patel, founder of Kindia Beauty to take a deeper look into wove her Indian heritage, Kenyan upbringing, and modern-day beauty sensibilities into something truly special. This special conversation journeys from her childhood making homemade masks all the way to her industry-disrupting skincare brand. Here’s how she built Kindia Beaty from the ground up

From Kitchen Rituals to Skincare Innovation

“When I was growing up, my mom would make masks from ingredients she had in the pantry or her garden,” she shared. “The most common one was the **haldi mask**—a turmeric-based mask mixed with yogurt and honey. It was packed with antioxidants and anti-inflammatory properties, and it left my skin glowing.”

While Dharni knew the benefits were undeniable, she wanted to tackle the realities of DIY skincare; turmeric that stained everything. Not only that but today so many of us have fast paced lives that don’t always give us time to slow down our beauty routine. Grappling with the inconvenience of having to sit still while it dried, and the effort it took to clean up afterward was a challenge worth solving. “I always thought—what if there was a way to take these simple, effective ingredients and make them mess-free, travel-friendly, and easy for today’s busy world?

That’s how Kindia Beauty was born. The goal was never to just create another sheet mask- it was about updating an age-old tradition and solving real skincare concerns.

Reinventing the Sheet Mask: Sustainable, Chic, and Effective

Let’s keep it real: traditional sheet masks aren’t exactly “chic”. “They’re usually white, they slip off your face, and they create so much waste,” she pointed out. So she set out to change that.

Kindia’s sheet masks are biodegradable, ocean-friendly, and free from microplastics. But beyond sustainability, they’re also beautiful. “I wanted something that makes you *feel* good while using it,” she explained. “That’s where the iridescent design came in—you can still see your skin, but you feel like a glowing princess.”

The Meaning Behind the Name: A Fusion of Identity

For a brand so deeply rooted in personal history, the name had to reflect that. “I’m Indian, but I’m also fourth-generation Kenyan. I wanted to merge those two parts of my identity—so I combined Kenya and India, and Kindia was born.”

It’s a perfect reflection of what the brand stands for: honoring the past while creating something new.

The Consumer Response: A Pleasant Surprise

Building a brand is an all-consuming process and founders will tell you how easy it is to get so caught up in the details that you forget to step back and see the impact. But when the first wave of customer feedback for Kindia Beauty started rolling in, it was overwhelming.

“The moment someone says, *I took a chance on your mask, I loved it, and now I’m buying it for everyone I know*—that’s the most fulfilling thing,” she said. “Hearing people say, *it fits perfectly on my face, it doesn’t slip, and it makes me feel beautiful*—it’s amazing to see my vision translate so clearly.”

Even more exciting? Kindia Beauty has found significant support with first-time sheet mask wearers and skeptics. “People tell me, *I never liked sheet masks, but knowing yours is biodegradable and sustainable makes me want to support it.* That’s huge.”

Which Mask is Right for You? Understanding Kindia’s Skincare Benefits

Kindia Beauty currently offers two hero products, each designed for a different skincare moment:

Aura Drip: A hydration-boosting mask for when your skin needs an extra glow. “It’s perfect before a night out, a girl’s night in, or as a makeup prep step,” she explained. Even for those with oily skin, the formula is designed to absorb beautifully without over-saturating.

Aura Bounce: The ultimate skin recovery mask. “If you’re tired, hungover, or just need a pick-me-up, this is the one,” she said. It’s packed with minerals and hydration, giving your skin a deep, refreshing boost.

The best part? Both masks are designed for everyone, regardless of skin type. “The ingredients are effective but gentle—so whether your skin is dry, oily, or somewhere in between, it’ll work for you.”

Looking Ahead: The Future of Kindia Beauty

Despite not coming from a traditional beauty background, Dharni has big dreams for where the brand can go. “I want to change the trajectory of beauty,” she said. “I don’t want Kindia to be *just* about skincare—I want to create a community that makes people *feel good*.”

For her, beauty isn’t just about products—it’s about energy, authenticity, and connection. “At the end of the day, you can put a $1,000 cream on your face, but if you don’t *feel* good, it won’t matter. I want to create things that bring *good energy* into people’s lives.”

Kindia Beauty: Tradition, Innovation, and the Glow-Up of a Lifetime

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