Kinship: Reimagining Sustainable Skincare
@kinship
When Alicia Yoon founded Kinship, she did more than start a beauty brand. She created a platform that truly understands and celebrates the diverse skincare needs of women of color – a mission born from her own personal experiences navigating an industry that often felt disconnected from her reality.
As a Korean-American woman who struggled with sensitive skin, Yoon recognized the significant gaps in skincare. Traditional beauty brands typically developed products with a narrow perspective, overlooking the nuanced requirements of diverse skin tones and textures. Her background – combining personal insight with her Harvard Business School education – positioned her perfectly to challenge these industry norms.
Addressing Real Skincare Challenges
Kinship stands out by addressing specific skincare concerns for women of color, including:
Uneven skin tone and hyperpigmentation
Sensitivity and unique moisture needs
The search for products that genuinely work across different skin types
We also love that this brand’s product line demonstrates a deep commitment to inclusivity and effectiveness. Check out some of our favorites:
Self Reflect Probiotic Sunscreen
Designed to protect without leaving a white cast, this sunscreen works beautifully across multiple skin tones. It's a game-changer for those who've struggled with sunscreens that don't blend seamlessly.
Naked Papaya Enzymatic Face Polisher
A gentle yet effective exfoliant that addresses uneven texture and helps reveal brighter, smoother skin – without harsh ingredients.
Supermelt Hyaluronic Acid Lip Jelly
Hydration that works for all lip tones, providing moisture without compromise.
More Than Just Skincare
Kinship represents a broader mission of representation and empowerment. The brand goes beyond creating products – it's about creating visibility, understanding, and solutions for women who have been historically overlooked in the beauty industry.
Environmental consciousness is woven into the brand's DNA. From recycled packaging to thoughtful ingredient sourcing, Kinship demonstrates that skincare can be both effective and responsible.
The Bigger Picture
What makes Kinship remarkable isn't just its products, but its philosophy. This is skincare that recognizes beauty in all its diverse forms – a brand that says your unique skin is not just acceptable, but beautiful and worthy of specialized care.
For women seeking skincare that truly sees them, understands them, and celebrates their individual beauty, Kinship offers more than products. It offers recognition, effective solutions, and a powerful statement of inclusion.
