Redefining Luxury Together
Embracing Belonging, Power, and Everyday Beauty for Women of Color
Luxury can feel like an exclusive club we were never invited to, but the truth is, luxury is ours to define. Together, we’re discovering that luxury isn’t about status symbols or unattainable lifestyles—it’s about creating a life that reflects our unique identities, celebrates our beauty, and honors our stories. As women of color, we deserve to feel seen and celebrated in every part of our lives, from how we dress to the spaces we create for ourselves.
Let’s dive into how we can bring more luxury into our lives—not in a way that feels distant, but in ways that truly resonate with us and connect us more deeply to who we are.
1. Embracing Our Identity as the Heart of Luxury
There’s something powerful about recognizing that luxury doesn’t have to look like anyone else’s idea. It can be deeply personal, a reflection of the journey that’s brought each of us here. From Ankara prints to handcrafted jewelry that mirrors our cultures, these choices are about expressing ourselves and our heritage. Each time we choose pieces that resonate with us—whether from Black-owned brands or from artisans who share our stories—we’re redefining what luxury means in a way that’s personal and empowering.
Together, we’re learning that true luxury isn’t in the label but in how it makes us feel. It’s the joy of seeing ourselves reflected in the fashion we love, knowing that each piece tells a story unique to us.
2. Finding Luxury in Self-Care and Self-Respect
Imagine treating every day as a chance to embrace ourselves more fully. Self-care is a powerful form of luxury, one that doesn’t rely on extravagant purchases but on honoring our well-being. For us, luxury might look like indulging in skincare tailored to our melanin, choosing clothing that feels right for us, or carving out time to recharge.
Let’s remind each other that self-care is a gift we all deserve, a way to tell ourselves, “I’m worth this.” When we approach self-care as a luxurious experience, we’re reclaiming a piece of luxury for ourselves—a reminder that our time, comfort, and joy are as valuable as anyone’s.
3. Building Connection Through Luxury, Not Exclusivity
As we explore what luxury means to us, we’re learning that it doesn’t have to be about exclusivity. Instead, it can be about connection, about finding pieces that resonate with who we are and support the stories we want to tell. Designers like Fe Noel, Hanifa, and Brother Vellies are already challenging traditional definitions of luxury by centering our narratives and showcasing styles that reflect us.
When we choose pieces that speak to us and brands that understand our experiences, we’re creating a luxury space that feels like home—a place where we all belong. We’re discovering that luxury is richer when it’s inclusive, and when we can see ourselves in what we choose to wear and in the brands we support.
4. Bringing Luxury Into Everyday Moments
Luxury doesn’t have to be reserved for special occasions; we can bring it into our everyday lives in ways that feel meaningful and attainable. It’s in the small, intentional choices—like setting the table with beautiful dishes, adding fresh flowers to a room, or choosing a fragrance that makes us feel powerful.
Let’s find little ways to add beauty and joy to each day, celebrating ourselves just as we are. Together, we’re redefining luxury as something that fits seamlessly into our lives, that’s present in the moments we make beautiful simply by being in them.
5. Reclaiming Our Right to Take Up Space in Luxury
It can be intimidating to take up space in a world that wasn’t always made for us, but as women of color, we’re reclaiming that space together. We’re pushing back against narrow beauty standards, choosing bold colors, textures, and styles that celebrate our unique beauty. Luxury isn’t something we need to “earn” or “deserve”—it’s a space we belong in simply because we’re here, powerful and unapologetically ourselves.
We’re learning that there’s no “right” way to belong in luxury. When we embrace what feels authentic to us, we’re taking control of our story and making luxury our own.
6. Creating Community Around a New Definition of Luxury
One of the most empowering parts of this journey is knowing we’re not alone. There’s strength in building a community of women who see and uplift each other. Together, we share discoveries, celebrate each other’s victories, and support brands that honor our experiences. The legacy we’re creating is one of shared joy, strength, and inspiration.
As we define luxury for ourselves, we’re building a world where our beauty, our stories, and our dreams are celebrated. This journey isn’t about fitting into someone else’s mold; it’s about creating a luxury that’s beautifully, uniquely ours.
Embracing Luxury That Feels Like Us
We’re all on this journey of redefining luxury together. As we learn, grow, and celebrate what makes each of us unique, we’re creating a version of luxury that doesn’t feel exclusive but feels like home. Each choice we make, each piece we wear, each moment we savor is a testament to the luxury we deserve—and to the power of being exactly who we are.
