5 Clean Black Beauty Brands Changing the Game
Photo credit: Epara Skincare
Clean Beauty, Through a New Lens
The clean beauty movement has exploded over the last decade with labels touting “non-toxic,” “plant-based,” or “sustainable” formulas filling store shelves. But amid the noise, Black-owned clean beauty brands have carved out a powerful space that not only prioritizes safe ingredients but also speaks directly to the needs, skin types, and cultural nuances often overlooked by the mainstream industry.
These brands are more than just skincare or makeup, they’re rooted in heritage, healing, and holistic care, with an unwavering commitment to transparency, representation, and performance.
Here are 5 clean Black beauty brands you should know, support, and celebrate:
1. Klur
Founder: Lesley Thornton
A minimalist, science-backed skincare brand, Klur was created with a focus on inclusivity and wellness. Their small-batch, plant-based formulas are designed for all skin tones, especially melanin-rich skin. Products like the Symmetry Fluid and Gentle Matter Cleanser are cult favorites for a reason.
2. Epara Skincare
Founder: Ozohu Adoh
Luxury meets nature in this UK-based brand made specifically for women of color. Epara means “to cocoon oneself” in the Nigerian dialect Ebira — and that’s exactly how their products feel. Their formulations target hyperpigmentation, dryness, and sensitivity using organic African botanicals.
Top pick: Natural cleansing oil
3. Beneath Your Mask
Founder: Dana Jackson
After a battle with Lupus, Dana Jackson created Beneath Your Mask to restore and nourish chemically sensitive skin. Each product is handcrafted in small batches, using 100% natural, non-toxic ingredients like shea, marula, and baobab.
Top pick: Heal Whipped Skin Soufflé — ultra-nourishing, and smells divine.
4. Oui the People
Founder: Karen Young
This brand redefines shaving and body care for sensitive, melanated skin. Their sensitive skin razors, shave gels, and body glosses are made to not cause irritation or hyperpigmentation — a real game changer for women who’ve been underserved in this category.
Top pick: Featherweight Hydrating Body Gloss Oil with Squalane
5. Rosen Skincare
Founder: Jamika Martin
Targeted toward acne-prone skin, Rosen’s formulas are clean, effective, and budget-friendly. Their innovative approach — combining botanicals with acids and probiotics — is helping normalize textured skin and breakouts without the harsh chemicals.
Top pick: Electric Body Wash for Body Acne and Scars
Why Clean Black Beauty Matters
Clean beauty is not just about what’s left out of the bottle, it’s about who is being invited in. These founders are not only elevating standards for ingredients and ethics, they’re also expanding the definition of what beauty looks like, feels like, and serves.
By supporting these brands, you're investing in a future where representation, safety, and self-care coexist and where the wellness of Black women is prioritized, not treated as an afterthought.
